The # JestemBiedronką [I AM A LADYBIRD] social campaign is a photographic project that has already reached over 65,000 people. Several hundred comments and sharing at home and abroad followed
Exceptional photos will be put on show at the Targi Kielce's AtoPsoriaDerm. Photo sessions of the School of Creative Photography in Krakow. Targi Kielce will be the gallery for 15 photographs of different people.
Who are the project originators? These are the five students of the Jagiellonian University who want to change the the disease perception and to encourage those who suffer from the disease. The project leader is a person with psoriasis. The campaign is designed to show that the disease cannot make you give up your dreams and plans for the future. The project has also been designed to increase public awareness of psoriasisand therefore change the negative associations. A place where you can find the most necessary information about the disease will also be one of th project results.
Understanding and acceptance are the main slogans related to the campaign. The project consists in photographs gallery creation - this shows people affected with psoriasis(see examples ). Photos are published in the social media including Facebook and Instagram. The campaign grows larger - those who are ill get courage when seeing portraits. They make their own selfie and put on FB profiles.