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Monster Energy – introduced into the market in 2002 by Hansen’s Beverage Company. The brand was so successful that the company changed its name to Monster Beverage Corporation on 5th January 2012. The product is available in 44 countries all over the world; it has been constantly ranked number one or at least number two on the list of best selling products in its category.

Three types of Monster Energy will be available in Poland soon: green Energy, yellow Ripper with a hint of pineapple juice and Monster Lo-Carb with lower sugar and carbohydrate content.

You can taste the drinks in Targi Kielce on 15th February. Cans of energy drink will be distributed from a specially designed Monster Truck; hostesses will be circulating over the exhibition centre to collect business cards and to invite trade fair attendants to VF Polska Distribution and Monster Energy exhibition stand D-6. Lots will be drawn at scheduled times – you can win yourself a special gadget set.

Monster Energy is first and foremost the passionate people who create a new quality in the world of sports activity, music and attractive women – they skilfully create a blend of the best. The brand Ambassadors are core of Monster Energy – MAT (that is Monster Ambassador Team). Polish team was created in 2011. The ambassadors’ goal is to introduce and adapt the Monster Energy brand into Polish market and jointly create the brand image among existing and potential fans.

In 2011 Monster Energy acquired two personalities – the World champion in motor speedway Tomasz Gollob and the rally driver Krzysztofa Hołowczyca as well as Piotr ‘Glaca’ Mohamed – the front man of My Riot band, previously of Sweet Noise. At the beginning of 2012 this group was joined in by two icons of action sports – the free style skier Szczepan Karpiel–Bułecka and the snowboarder Piotr Janosz. Sport events and concert tours are organised to satisfy fans’ expectations – the consumers’ appreciation demonstrated all over the world serves as the proof of it.