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The session commenced with a lecture on "Technology is changing children's shopping - how a modern e-commerce platform can increase sales in the Kids industry", during which Kamil Bąkowski talked about how innovative e-commerce solutions revolutionised the shopping experience and influenced the increase in sales of products dedicated to the youngest. Then Igor Samul lectured on “Advertising campaigns that sell:  How to reach children in the multiscreen era? Conclusions from the study and inspirations from the toy market” discusses strategies for effective advertising campaigns that take into account the specifics of multiscreen marketing, which allows for effective attraction of young recipients. The next point was a speech by Sebastian Horoszko - "Parents trust opinions—how to use feedback and increase sales." In it, the speaker cast some light on how to build consumer trust thanks to reviews and opinions and how to use feedback to increase sales. A panel discussion followed this speech - “Cross-border is not as scary as it seems, or 5 steps to selling to new European markets”, in which Kamil Bąkowski and Sebastian Horoszko discussed key strategies for expansion into international markets, with particular emphasis on the specifics of selling children’s products in Europe. Later in the day, Piotr Wita lectured on “Production of prams – an industry in development or in crisis?”, analysing the condition of the pram production market, the challenges and the development prospects of this key segment. Finally, Urszula Kaszubowska presented  “Toy Trends 2025 – How to Use the Sales Potential of the Latest Trends in the Toy Market”, in which she presented the latest trends in toy design and indicated how product innovations contributed to increased sales efficiency.

Today's lectures were an excellent opportunity to expand knowledge, exchange experiences and establish valuable business contacts that helped shape the future of the children's industry in the European market.