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Urszula Kaszubowska, redaktor naczelny Branży Dziecięcej

Kids' Time Business Forum - The Future of the children's industry at the most important trade fair in Central and Eastern Europe

25 february 2025
The Kids' Time Business Forum is a key point of the Kids' Time International Fair of Toys and Products for Parents and Children’s agenda, which annually brings together experts from the children's industry, marketing, e-commerce and legal regulations specialists. The event participants will learn about the latest market trends, sales strategies and technologies supporting business development.

This is a unique opportunity to gain knowledge from industry leaders and establish pivotal business contacts.

Trends, e-commerce and regulations – what awaits the children's industry?

The Business Forum offers its participants the opportunity to learn about market analyses and practical advice on business development. Paweł Szmidt from RMD Research prepared a presentation on the state of the toy market in Poland, taking into account the segments with the highest growth and forecasts for the coming years.  During Urszula Kaszubowska’s lecture (editor-in-chief of Branża Dziecięca, the attendees could learn about trends in toys. According to the expert, anime and friends and heathy heroes the biggest trends in 2025: - Of course, we have figurines of heroes from comics, (…) but companies also offer accessories known from TV series or anime films – said Urszula Kaszubowska during her speech. The editor-in-chief also added that products that do not originate from Japanese culture but replicate this popular motif are gaining popularity: here we have anime-style monopoly, regular puzzles, and 3D puzzles.

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The Business Forum also features topics related to global regulations.  Dr Izabella Tymińska, a customs expert, introduced the audience to the European Commission's actions towards Chinese e-commerce platforms and the challenges related to the safety of children's products and fair competition.

Kids' Time Business Forum - a knowledge and networking centre

The Kids' Time Expo means three days of intensive business meetings, inspiring lectures and the most important market trends. The Business Forum is a unique opportunity to gain practical knowledge, establish relationships with key market players and learn about innovative solutions in the children's industry.  Kids' Time Business Forum will last until 26 February 2025.  Details: https://www.targikielce.pl/kids-time/program-targow#day-20620 

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