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Krystyna Domagalska from the Lewiatan retail chain - the expert attending the debate at the Private Label Forum
The Private Label Expo - 5 and 6 November 2024 at the Targi Kielce’s epxo hall 5. The expo is the only event in Poland exclusively dedicated to private labels; two days show is held on 6 and 7 November 2024.
The Private Label Forum consists of a series of panels and discussions with the participation of outstanding specialists. The discussion will cast light on the development and evolution of private label sales, the biggest challenges for export and import, threats awaiting producers and supply chains. Valuable information and opinions will be shared at the expert debate held under the banner of "Private Label Strikes Back", moderated by Robert Krzak (EY Poland), an outstanding and valued commentator on the situation and prospects of trade in Poland and Europe. Participants will consider the private label renaissance and answer questions about whether private labels have dethroned branded brands and whether private label products are a "to be or not to be" factor for retailers and manufacturers. The panel will discuss regulations regarding the share of private labels in the total sales of retail chains.
The debate participants list includes Krystyna Domagalska, Sales Marketing Manager at Lewiatan Holding, with nearly twenty years of experience in the FMCG market in broadly defined marketing and communications. She has primarily been responsible for developing and implementing a marketing strategy in retail chains, participating in or managing strategic projects, e.g. loyalty program, trade policy, private label strategy, strategy for individual categories, etc. The Sales Marketing Department Manager co-implements the private label strategy at Lewiatan; she is also is responsible for activities supporting the chain’s development.
The Private Label Forum is open to all those present at the Private Label Expo and registered industry representatives - free of charge. More info can be found on targikielce.pl/future-private-labels
The Private Label Expo - 5 and 6 November 2024 at the Targi Kielce E Expo Hall. The Private Label Forum on 6 November in Hall 5 of Targi Kielce. More on futureprivatelabelsp.pl
/MŚ/
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