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The Private Label Expo is two days of market leaders meeting with a real influence on shaping trends and standards in the private label segment. Their presence allows the exhibitors - manufacturers and suppliers from 14 countries to establish direct business contacts. These business talks open the door to wide distribution at national and international levels.

Representatives of the retail chains joined the merchant zone,  such as Auchan, which keeps developing its own private labels and continues adapting them to the dynamically changing expectations of consumers. The growing popularity of ecological products and healthy alternatives pushed Auchan towards enriching its portfolio to include innovative proposals that are characterized by high quality and affordable price. At the Private Label Expo in Kielce, Auchan representatives will be open to new cooperation proposals. Auchan's presence is also an opportunity for exhibitors to understand the chain's strategy and requirements regarding the quality and standards of products introduced under their private labels.

Also Carrefour, one of the pioneers in the private label segment, keeps constantly looking for new products that meet the needs of modern customers. The brand's strategy places a special place on ecological, innovative and high-quality products that win consumer recognition thus in Kielce, Carrefour representatives will talk with suppliers, looking for new products that can enrich the chain's offer. Expo participants will have the opportunity to learn about Carrefour's standards and the requirements that products must meet to be able to hit the shelves of this international chain.  

Let us recall that the buyers' zone of the Private Label Expo already includes experts from the Eurocash, Dino, the Społem National Trading Platform, the Specjał Group, Chorten, Api Market, Prim Market, and Gram Market. Representatives from Bravo Market from Azerbaijan, from Israeli companies such as Green Field Foods specialising in the import and export of organic and vegan products, and LF Latfood - dealing in the import of food products are present. Representatives of cosmetic chains from Italy - Fabiano&Castaldo, from Romania - Caress Society, from Israel - Proshop also confirmed their participation. 

Registration for the merchant zone is still open - go to the website targikielce.pl/future-private-labels. 

The Private Label Expo - 5 and 6 November 2024 at the Targi Kielce. Admission free after registration on the website https://www.targikielce.pl/future-private-labels  Registration until 5 November. On the expo days i.e, 6 and 7 November admission tickets sold at the Targi Kielce ticket offices.  

/MŚ/