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Are you interested in ecology?
Are you worried with natural progressive environment degradation?
Are you over 18 and you feel that you are a mine of creativity which has not been yet released?
Do you deal with designing or plan to do it?


The main objective of the National Creative Recycling Contest I CAN is to find the way to reuse drink cans produced by Coca-Cola HBC Polska Sp. z o.o (Coca-Cola, Coca-Cola light, Coca-Cola zero, Cherry Coke, Fanta, Sprite, Nestea, Burn).

The contest is about all possible areas of design; furniture, lighting, things and accessories used every day, landscape architecture items, gadgets, toys, packaging and visual communication. This provides you with a wonderful pretext to make you imagination work, to break out of the old habits we perceive the world and the things which exist in it.

This is the use of a creation act to rationalise and economise on production and foremost an irreplaceable satisfaction driven from invention, using your wits and creation of a new thing out of existing ones.

Every year 180 billion drink cans are produced all over the world, only half of that amount is reused. Recycling process protects the diminishing resources of bauxite (aluminium ore) and at the same time substantially decreases – by as much as 90% water and air pollution and electricity consumption when it is used for reprocessing of this material.

Creative ideas on waste management and material reuse set the task of crucial importance.

Coca Cola support for I National Creative Recycling Contest I CAN is not the first initiative of the company to find solutions reflecting environmental care. In consecutive editions of Coke Live Music Festival the company in cooperation with Non Governmental Organisations engages young people in ecology promoting activities. In 2010 88% of all plastic and paper cups for drinks used during the festival were collected. The aim of “don’t keep, recycle” extensive action was education and encouragement for the festival participants to segregate waste and to recycle.
A very interesting example of processed PET bottles being reused is “111 Navy Chair” made of at least 111 plastic bottles obtained in product recovery process. This piece of furniture is the result of cooperation between Emeco company, a leading furniture production with a cult creator of Emeco Navy Chair (#1006) of 1944 and with Coca-Cola company.

Now it is a chance for us to supersede civilisation development based on natural resources exploitation and production which now takes its toil and results in pollution and start to implement the idea of sustainable development. Creative and more efficient use of what we already have, waste included, is a new perspective for all of us to improve life conditions.