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The "Top Marka / Top Brand" ranking presents the results of the media coverage analysis of brands, considering their presence in the press, radio, television, the Internet and social media. Since 2007, the ranking has assessed the strength and image of brands in Poland. A brand's place in the ranking depends on its positive reception and the number of people it reaches.

Targi Kielce brand with an impressive uptrend goes towards the top

This year, the TOP 500 Brands ranking sees Onet, WP and PKO Bank Polski at the top; Targi Kielce is ranked 180th, ahead of brands such as Synthos, Pepsi, 4F, KGHM, Kielce's Echo Investment and the popular Męskie Granie. In the exhibition industry ranking, the Kielce exhibition centre takes second place, behind the Poznań International Fair and ahead of the International Congress Centre in Katowice, Amber Expo and Expo Kraków.

Compared to last year, Targi Kielce recorded a clear advancement – from 295th place in the TOP 500 Brands ranking to 180th and from third to second in the industry category.

Targi Kielce's strong position on the Polish market

- A quantum leap of 115 positions is a great success for the image and recognition of Targi Kielce; this is evidenced by the appearance of more publications about our company, and their tone is definitely positive. Information about Targi Kielce is published in a favourable light, which strengthens our image and market importance.  Our efforts to build a positive brand image, investments in modern solutions and commitment to organising events at the highest level bring tangible results. The high position in the TOP 500 Brands ranking confirms Targi Kielce's importance in the Polish market, says Andrzej Mochoń, Ph.D., President of the Management Board of Targi Kielce.

This year's ratings are the result of a well-thought-out and consistent communication strategy Targi Kielce has implemented. The advancement in the industry category and the overall ranking of 500 brands in Poland signals that these activities are appreciated by customers and partners and the public. This is the result of cooperation with the media and ensuring a positive and professional message in every form of communication.  - We are particularly pleased with the increase in the sentiment index, which indicates an increasingly better reception of the brand in the media space - says Agnieszka Wicha-Dauksza, director of the Public Relations Department at Targi Kielce.

As President Mochoń emphasises, the brand's strong position strengthens relations with collaborators—exhibitors and institutions—who translate it into trust. - The Targi Kielce strength lies in transparent communication, openness to market needs and creating positive experiences, to name a few. We will continue the course – emphasises Doctor Andrzej Mochoń.

Targi Kielce attract interest

The TOP Marka report read that the trade fair industry keeps looking for new solutions and formats that attract viewers and media interest in addition to trade fair events.  Targi Kielce stands out for organising cultural events, such as: Targi Kielce Jazz Festival Memorial to Miles   The four days of the festival abound with concerts by Polish jazz stars and world-renowned musicians. The greatest media interest was attracted by the defence industry show, i.e. the International Defence Industry Exhibition and the construction of a new exhibition hall announced in May 2024.

TOP Brand 

TOP Marka ranking is a prestigious list of the most media-friendly and recognisable brands in Poland, prepared annually by the "Press" magazine in cooperation with PSMM Monitoring & More; one of the most extensive studies of brand media coverage on the Polish market, which analyses their presence and reception in various communication channels. Brands are evaluated using three main perspectives. Impact  is an assessment of how many people had contact with information about a brand, based on the popularity and reach of the media in which it appeared. Sentiment Index is an indicator showing what the tone of the brand messages was (positive, neutral, negative). The better the result, the more positive and neutral publications compared to negative ones. The power of the brand is the final result that determines the position in the ranking  which combines data on the number of recipients (reach) and the quality of the publication, i.e. whether the messages were positive and professional. To sum up -the more positive information about the brand that reaches a large number of people, the higher the position in the ranking. The recently published ranking covers publications published from July 2023 to June 2024.