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The invitation to take part in the conference were accepted by the specialists from France, Hungary, Bulgaria, Lithuania, Romania, Ireland, Ukraine and the representatives of Polish community organisations active in eastern countries.

The key questions to be discussed in the meeting are: strengthening of rural area tourism brands, intensification activities to create the information systems about the brand products, the need to develop the rural tourism products with the use of the most innovative promotion tools. The specialists will also discuss the 20-year heritage of polish rural area tourism.

The conference programme contains workshops on cooperation and rural tourism product creation. This is also the chance for the business insiders to meet the experts – “From territorial diagnosis to the education on rural tourism”, the meeting designed as the platform of experience exchange between Polish and French key players of rural development. The meeting will also be devoted to European project of rural tourism. The meeting will encourage and increase Polish – French cooperation.

Representatives of local authorities, associations and agro-tourism unions, scientific experts and agricultural advisory professionals, local and regional tourist centres, Local Activity Group representative, the members of National Networks of Rural Areas and the owners of agro-tourist farms from all over the country will take part in the meeting.