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Iwona Sarga, prezes Krajowej Platformy Handlowej Społem weźmie udział w debacie "Marka Własna Kontratakuje".

The President of the National Trading Platform Społem will share knowledge during the Private Label Forum

07 october 2024
Iwona Sarga, an expert with over 20 years of experience in international and Polish FMCG companies, with particular emphasis on retail and pharmacy, will participate in the debate "Brand Własna Kontratakuje." The Private Label Expo - 5 and 6 November 2024 at the Targi Kielce; the Private Labels Forum - 6 November in the E Expo Hall.

You can still join the Private Label Forum - the event accompanying the Private Label Expo. The event is held on 15&16 November 2023 at the Targi Kielce Congress Centre. The expo is the only event in Poland exclusively dedicated to private labels; two two-day show is held on 6 and 7 November 2024.

The Private Label Forum consists of a series of panels and discussions with the participation of outstanding specialists. The discussion will cast light on  the development and evolution of private label sales, the biggest challenges for export and import, threats awaiting producers and supply chains. Valuable information and opinions will be shared at the expert debate held under the banner of "Private Label Strikes Back", moderated by Robert Krzak (EY Poland), an outstanding and valued commentator on the situation and prospects of trade in Poland and Europe. Participants will consider the private label renaissance and answer questions about whether private labels have dethroned branded brands and whether private label products are a "to be or not to be" factor for retailers and manufacturers. The panel will discuss regulations regarding the share of private labels in the total sales of retail chains. 

The debate participants feature Iwona Sarga, president of the National Trading Platform Społem. Iwona Sarga, an expert with over 20 years of experience in international and Polish FMCG companies, with particular emphasis on retail and pharmacy. She has worked for global leaders such as Tesco, Carrefour, J.Sainsbury's, Makro, Unilever, as well as Super Pharm, JMDiF Hebe  and Farmacol.

 

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