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Oskar Hertman z firmy Pirk Spark podczas Business Forum.

Trends and challenges in the industry discussed at Kids' Time Business Forum

21 february 2024
Toy of the Year competition and industry lectures from Polish and foreign experts on the main stage of the Kids' Time Fair! Recognised industry authorities shared their knowledge. The analysis of the toy market, trends in the children's products sector, and legal issues were extensively discussed

 Each offer on Allegro has its price history to check;  we have known for a long time that there is a popular strategy to boost offers on Allegro. Start lowering its price and raise it to the top. This is how the product becomes a bestseller. Then we increase the price to achieve profitability. This strategy can be verified for each Allegro account in the portal's Analytics – Oskar Hertman from Pirk Spark talked about how to become a leader in your category on Allegro.

"Both children and adults should play regularly," say Polish psychologists and emotion researchers,  thus the Kids' Time Business Forum couldn't miss a presentation about toys for every age group! Artur Machlowski from Cobi talked about building a fan community using the example of COBI.

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– Adult fans and teenage and younger children who are part of the fan community and actively participate in it are your greatest customers. You don't have to convince them to buy your products in any special way! You don't have to spend a lot of money on TV advertising or online advertising to make the come and buy another ship from your collection. – said Artur Machlowski.

The prizes in the Toy of the Year Competition have been awarded! The gala ceremony organised by the parenting guide Zabawkowicz.pl saw many producers of toys, accessories and books for younger and older children winning prizes. Diplomas were awarded to  Lorena Canals for fabric, ecological furniture for children, which can also be an element of play. Mokopico for a safe family game of darts was also awarded.

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The 14th International Fair of Toys and Products for Mother and Child KIDS 'TIME is held from 21 to 23 February 2024 in Targi Kielce.

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