From 20 to 21 April, the Agrotravel Expo is accompanied with the International Tourist Conference - Teritorial Tourist Brand - creation, development, promotion
Smart specializations of tourist regions, professional tourism space development in Poland and development trends in pro-health tourism for the coming years will be discussed within the scope of the conference. Guests from Ukraine join the conference in order present the Vinnytsia region's tourism potentials. The speakers will also address cycling tourism and illustrate with the best example from the Netherlands and the success of the tourist attraction of the Świętokrzyskie voivodship - the Green Velo Trail.
The substantive programme of the AGROTRAVEL & ACTIVE LIFE expo includes various workshops and expert advice panels. On Friday, April 20, B2B meetings are held. Representatives of hotel facilities and tourist attractions managers who want to expand distribution channels for their offer are the target audience. Travel agencies may also benefit in the meetings. The workshop will be attended by over 15 offices representatives. These travel entities are into introducing pro-health and active tourism elements into the offer (including other forms of eco and agro tourism). These will be mainly Polish travel agencies complemented with Ukrainian, Dutch or German agencies.
Friday's workshop "In search of the commune's brand capital" is mainly addressed at local governments and non-governmental organizations as well as all those interested in the tourist development of municipalities, brands development and its attractive image. This is only a small part of the rich workshops offer - this extensive fringe-events and conferences agenda which the events.