Slavic B2Beauty – International Beauty Fair

Slavic B2Beauty is the fastest-growing beauty event in Poland, bringing together cosmetic and pharmaceutical producers with buyers from around the world. This international fair offers a unique opportunity for establishing business partnerships, with its primary focus on contract-based cooperation.

The latest edition of Slavic B2Beauty hosted representatives from the cosmetics industry from 24 countries, resulting in over 1,000 business meetings. The Polish market was represented by manufacturers such as Inglot, Dr. Irena Eris, and Eveline. Slavic B2Beauty is the only event of its kind in Poland, aimed at industry decision-makers, offering opportunities to enter new markets and establish long-term connections.

  Industry Scope:

• Skin, Hair, and Body Care
• Natural and Organic Cosmetics
• Dermocosmetics, Supplements, Pharmaceuticals
• Makeup and Color Cosmetics
• Nail Care Products
• Perfumes and Accessories
• Packaging, Raw Materials, Contract Manufacturing
• Salon Equipment
• Hygienic Products
• Detergents and Cleaning Agents

• Manufacturers of skincare and color cosmetics
• Manufacturers of cosmetic accessories and devices
• Manufacturers of cleaning products
• Manufacturers of personal hygiene products
• Manufacturers of pharmaceuticals and supplements

Visitor Profile:

• Distributors, importers, and sales representatives
• Drugstore and retail chains
• Online stores, wholesalers
• Beauty and hair salons
• Pharmacy chains and perfumeries

The Polish cosmetics market is one of the fastest-growing sectors in Europe, offering significant growth potential for both local and international companies. Since 2014, the market has grown by 75.3%, making Poland a key location for global cosmetic producers and brands. Furthermore, the Polish cosmetics market has surpassed a value of
4 billion euros and is expected to continue growing, particularly in the sectors of natural, organic, and premium products.

International cosmetic giants such as Beiersdorf, L’Oréal, Colgate-Palmolive, Oriflame, and Avon have their factories in Poland. The Polish market provides a favorable environment for manufacturers and vast development opportunities, especially for companies interested in entering the Central and Eastern European as well as Western European markets.

Why It’s Worth Participating in Slavic B2Beauty?

• You will gain new contacts – direct meetings with buyers and distributors.
• You will increase brand visibility – promote your products on a wide international platform.
• You will acquire new distributors – access to a broad sales network in Poland and abroad.
• You will meet face-to-face with decision-makers – effective discussions with business partners.

Unique Products from Slavic B2Beauty for New Markets

During Slavic B2Beauty, exhibitors established partnerships with companies from Kyrgyzstan, Kazakhstan, Algeria, and Israel, which led to contracts.

"Kenya, Kyrgyzstan, and Georgia are now new target markets for us. Entrepreneurs from these countries visited our stand and showed interest in perfumes and creams. The relationships look promising," said Elżbieta Oleksiewicz-Pilucik, Export Manager at the Polish company Miraculum.

Many buyers present at the last event also highlighted their satisfaction with the discussions. As they noted, one successful meeting can lead to significant business growth. – "After participating in the contract negotiations, I’m introducing a new product to my company's offer. It’s worth coming for that one unique product," said Asher Cohen, importer of professional cosmetics lines from Israel and representative of Proshop.

International Cooperation at Targi Kielce